Years ago, my wife and I decided to remodel our basement. We hired a contractor for some things, but most of the work was done by me. I have some experience with home construction, and I kept working steadily at…
As we celebrate ASEA’s 15th anniversary, I find myself reflecting on the extraordinary journey we’ve taken together. Watching ASEA grow over the past decade and a half has been nothing short of inspiring—not just in terms of expanding our products,…
The Exodus Road and ASEA Advancing Life Foundation donors helped dismantle trafficking networks in Thailand while creating hope for survivors. Read about the details as well as firsthand experiences of Analia and Chuck Funke who visited the Freedom Home in…
In the world of business, especially in direct sales, success is rarely about being the strongest or the most experienced. It’s about being the most tenacious—the one who stays focused, consistent, and energized through every challenge. This principle, echoed in…
From the Desk of Dave Wall, Executive Vice President and Chief Financial Officer At ASEA, we’re no strangers to breakthroughs. From pioneering redox technology to launching one of our most innovative products to date, REDOXGold, we’ve seen what’s possible when…
Would you believe you can learn life lessons from IT folks? I’ve worked in IT for over 20 years, and I still love it. Truly. The work itself is rewarding, but it’s the people who have made the biggest impact.…
We are at a very interesting time in our business. ASEA is committed to the direct selling channel and to bringing our life-changing products to the world. We are doing exciting things, such as introducing new products into the marketplace…
In our powerful partnership with WHOlives, the ASEA Advancing Life Foundation is helping entrepreneurs in Kenya turn big dreams into sustainable businesses. Through training, mentorship, and reinvested microloans, this initiative is already changing lives—and creating a lasting ripple effect across…
One of the most exciting moments in the history of ASEA has been the recent debut of REDOXGold™. This revolutionary product presents a unique opportunity to propel your business forward. Momentum like this doesn’t come around often, and now is…