Executive Message: Dave Wall—Consistency: The Real Secret to Winning

From the Desk of Dave Wall, Executive Vice President and Chief Financial Officer

At ASEA, we’re no strangers to breakthroughs. From pioneering redox technology to launching one of our most innovative products to date, REDOXGold, we’ve seen what’s possible when belief meets bold action. But here’s the truth: What the world calls a breakthrough is really just the visible result of consistent, intentional effort behind the scenes—day in and day out.

NFL wide receiver A.J. Brown said it best: “Success is not owned. Success is rented—and the rent is due every day.”

That’s not just true on the field. It’s true in business, in leadership, and in life. The people who win aren’t just the ones with the biggest goals—they’re the ones who show up when it’s hard, when it’s messy, and when no one is watching. They stack small wins. They stay consistent. And that’s where the magic happens.

Consistency is all about persistence.

Olympic gold medalist Simone Biles reminds us: “Show up every day … on days when you’re in the zone and on days when you’re not even in the right arena.”

That kind of grit is what separates the good from the great. And it’s exactly what I see in our ASEA field every single day.

So let’s do something that doesn’t happen enough in business: Let’s celebrate the small wins. Every new enrollment, every event hosted, every conversation shared—that’s progress worth recognizing. It’s proof that we’re moving forward. And when we take time to acknowledge those moments, we build momentum, belief, and trust within our teams.

The truth is, consistency breeds trust. And when we build a culture rooted in dependable action and shared values, we unlock exponential success. People follow leaders they can count on. Teams thrive when they know what to expect. And organizations win when they walk the talk—every day.

So here’s my challenge to you: Keep stacking those small wins. Stay consistent with your values. And don’t wait for the “big moment” to feel successful. You’re building something extraordinary—one conversation, one action, one day at a time.

And when the world finally sees the breakthrough? You’ll already know … you earned it.

Let’s keep going.
—Dave