Executive message from Blake Rule, SVP of Global Finance

Blake has an extensive background in taxes, with over 13 years of experience at large multinational direct sales companies. He earned his bachelor’s and master’s degrees in accountancy from BYU in 2007 and has been positively impacting the tax world ever since. Blake oversees the tax, accounting, treasury, and commission functions at ASEA, ensuring the protection of ASEA’s monetary interests. His strategic leadership and executional direction continue to bring ASEA forward in a way that powers our potential to the fullest.

One of our core values at ASEA that is vital to our success is AUTHENTICITY. In today’s fast-paced and ever-changing environment, being genuine is more important than ever. Authenticity allows us to connect on a deeper level, fostering trust and respect.

Embracing authenticity means creating a company where everyone feels empowered to express their thoughts, ideas, and concerns openly. This level of transparency is crucial; it helps break down barriers and encourages meaningful dialogue. When we are encouraged to speak our minds and share our experiences, we open the door to innovative solutions and diverse perspectives. Each of you brings unique insights shaped by your individual journeys, and it’s these varied viewpoints that enrich our decision-making and problem-solving processes.

Moreover, authenticity strengthens our relationships both within our teams and across the organization. When we are genuine with one another, we foster a sense of belonging and mutual support. This connection enhances our teamwork and aligns us more closely with our mission and values. It reminds us that we are not just colleagues, but a community working towards shared goals.

ASEA is dedicated to always being authentic. Many years ago, my wife and I were on vacation in Ephesus, Turkey, and we walked by a small store selling “Genuine Fake Watches”. We got a laugh out of this. I can’t imagine how it must be to sell products that could be faulty or of poor quality like these watches. At ASEA, we don’t cut corners. Our products are like the top-of-the-line watches that everyone wants. We can always represent ASEA with confidence that our products are authentic and are the best there is. We are the global leader in cellular health and redox-based technologies, and that isn’t going to change anytime soon.

Thank you for your commitment to this essential value, and let’s continue to champion authenticity in everything we do.

Best Regards,

Blake Rule