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Executive Message: Frank Santoyo—Review. Refocus. Recalibrate. Recharge.

As the year winds down, it’s worth taking a breath, not just to look back, but to really take in what this year has meant. Review isn’t about tallying wins and losses; it’s about noticing the journey. Think about the…

Keep ReadingExecutive Message: Frank Santoyo—Review. Refocus. Recalibrate. Recharge.

Executive Message: Ben Tyler—Finish What You Start

Years ago, my wife and I decided to remodel our basement. We hired a contractor for some things, but most of the work was done by me. I have some experience with home construction, and I kept working steadily at…

Keep ReadingExecutive Message: Ben Tyler—Finish What You Start

Executive Message: KimMarie Larsen—15 Years of Purpose and Connection

As we celebrate ASEA’s 15th anniversary, I find myself reflecting on the extraordinary journey we’ve taken together. Watching ASEA grow over the past decade and a half has been nothing short of inspiring—not just in terms of expanding our products,…

Keep ReadingExecutive Message: KimMarie Larsen—15 Years of Purpose and Connection

Executive Message: Edouard Gug—Victory Belongs to the Most Tenacious

In the world of business, especially in direct sales, success is rarely about being the strongest or the most experienced. It’s about being the most tenacious—the one who stays focused, consistent, and energized through every challenge. This principle, echoed in…

Keep ReadingExecutive Message: Edouard Gug—Victory Belongs to the Most Tenacious

Executive message: Jeremy Meredith—Embracing setbacks as learning opportunities

Would you believe you can learn life lessons from IT folks? I’ve worked in IT for over 20 years, and I still love it. Truly. The work itself is rewarding, but it’s the people who have made the biggest impact.…

Keep ReadingExecutive message: Jeremy Meredith—Embracing setbacks as learning opportunities

Executive Message: David Jenson—Moving Forward and Stepping Up Your Game

We are at a very interesting time in our business. ASEA is committed to the direct selling channel and to bringing our life-changing products to the world. We are doing exciting things, such as introducing new products into the marketplace…

Keep ReadingExecutive Message: David Jenson—Moving Forward and Stepping Up Your Game

Executive message: Blake Rule—Capitalizing on REDOXGold™ momentum

One of the most exciting moments in the history of ASEA has been the recent debut of REDOXGold™. This revolutionary product presents a unique opportunity to propel your business forward. Momentum like this doesn’t come around often, and now is…

Keep ReadingExecutive message: Blake Rule—Capitalizing on REDOXGold™ momentum

Executive Message: Michelle Ho—Expanding Your Network, Elevating Your Success

At ASEA, growth isn’t just about numbers—it’s about people. From the very beginning, we’ve built our success on the power of connection, creating products and opportunities that change lives. As we continue to lead in redox technology, we recognize that…

Keep ReadingExecutive Message: Michelle Ho—Expanding Your Network, Elevating Your Success

Executive message: Hunter Dean—Innovation that moves us forward

At ASEA, innovation isn’t just a goal—it’s our legacy and our future. From the beginning, we have been committed to pioneering breakthroughs in redox science, creating life-changing products that redefine health and wellness at the cellular level. This relentless pursuit…

Keep ReadingExecutive message: Hunter Dean—Innovation that moves us forward
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