Empowering Essentials: Part One—Understanding personal empowerment 

In the dynamic world of direct sales, personal empowerment serves as the bedrock for achieving business success and fostering growth. 

This comprehensive exploration delves into the multifaceted aspects of personal empowerment in a four-part series, “Empowerment Essentials,” where we will guide you through personal and professional growth within ASEA. In Part One, “Understanding Personal Empowerment,” we help you hone your abilities in confidence, and decision-making in selling, resilience, communication, and leadership. Part Two, “Entrepreneurial Excellence,” explores transcending traditional roles, fostering innovation, resilience, and leadership. Part Three, “Resilience and Communication Mastery,” delves into overcoming challenges and fostering meaningful connections. Finally, Part Four, “Leadership Dynamics and Success Celebrations,” uncovers the essence of leadership and the significance of celebrating achievements. 

Together, these four parts illuminate the path to individual and collective success within ASEA, driving business growth and inspiring yourself and others within our global community.

Understanding personal empowerment

Personal empowerment is a multifaceted concept that transcends mere self-confidence. It involves recognizing and leveraging your strengths, fostering resilience, and developing effective communication and leadership skills. In the context of ASEA, personal empowerment is central to the success of navigating the challenges and opportunities in this industry.


Self-awareness is the cornerstone of personal empowerment. It involves introspection and understanding strengths, weaknesses, and areas for growth. By cultivating self-awareness, you can identify unique talents and capabilities, and capitalize on strengths while working on areas that require improvement.

For example, consider undergoing a self-assessment and realizing you excel in building rapport with customers but struggle with closing sales. Armed with this awareness, you can focus on honing sales techniques through training and mentorships and connecting and utilizing your network of team members and field leaders to enhance your overall effectiveness as you sell. Why do it alone? Share your success and help drive the success of others, or ask for direction and how to hone your skills from those around you.


Moreover, personal empowerment encompasses resilience—the ability to bounce back from setbacks and persevere in the face of challenges. In a competitive market, you may encounter rejection, setbacks, and obstacles that test your resolve. However, by developing resilience, you can view setbacks as learning opportunities and remain steadfast in the pursuit of success.

An illustrative example is to imagine facing rejection from a potential customer. Rather than becoming discouraged,  view this experience as a chance to refine your approach and better understand customer needs. Through resilience, you can bounce back stronger, armed with insights that enhance your sales pitch and increase your chances of success in future interactions. Ask others for feedback on how you sell and approach others and where you could improve. 

It has been said, “To build a strong team, you must see someone else’s strength as a complement to your weakness and not a threat to your position of authority.”


In addition to resilience, effectively communicate. Be adept at articulating the value of ASEA products and building meaningful relationships. Consider if you excel in product knowledge but struggle to convey its benefits to potential customers. By developing your communication skills and through product training provided by ASEA and your team, you can learn to craft compelling narratives. By effectively communicating the unique value proposition of ASEA products, you can inspire confidence, foster trust, facilitate collaboration, and drive sales growth.


You are encouraged to embrace leadership roles, not only within your teams but also within the broader ASEA community. Leadership involves inspiring and guiding others toward shared goals, fostering a culture of empowerment and collaboration.

Tyler Norton has said, “Leaders lead people and manage processes.” 

Embrace this notion as you drive forward. Lead by example, embody our company’s values, and nurture the growth and development of your team members. By empowering others to succeed, you create a supportive environment where everyone can thrive and contribute to collective success. Unlock your full potential and achieve your goals.

Knowledge is key

Continuous learning and knowledge acquisition are paramount for personal empowerment and business success. Stay abreast of product information, industry trends, and proven sales strategies to remain competitive and effectively serve your customers.

Knowledge serves as a catalyst for innovation and differentiation. By staying informed about market developments, products, and consumer preferences, you can tailor your approach. For instance, understanding emerging health trends and scientific research related to ASEA products allows you to position products and opportunities as cutting-edge solutions.

Build trust within your teams and networks through knowledge. Demonstrating expertise and credibility, you inspire confidence among peers and customers alike. Possessing in-depth knowledge about ASEA products and their benefits can effectively communicate these advantages to potential customers, fostering trust and loyalty.

ASEA facilitates knowledge acquisition through various channels, including trainings, conventions, and conferences. Earning incentives like Ascent Experience or the Diamond Experience allows you to network, be recognized for your hard work, and share that success with others. Opportunities like these provide you with access to expert insights and best practices. By actively participating in these events, you can expand your knowledge base, enhance your skills, and stay ahead of the curve.

Knowledge empowers you to develop effective sales techniques and understand how you can personalize your approach and provide tailored solutions. In essence, knowledge is the cornerstone of personal empowerment. By continuously expanding your knowledge base and leveraging it to serve your customers better, you can drive sustainable business growth and establish yourself as a trusted leader as you sell.

Grow personally and professionally

Personal empowerment lies at the heart of individual achievements and collective success. By embracing empowerment, you can build resilient foundations, drive business growth, and inspire others. Stay tuned and read next week’s—part two segment on “Entrepreneurial Excellence.”

Foster growth, and read the entire series!