Years ago, my wife and I decided to remodel our basement. We hired a contractor for some things, but most of the work was done by me. I have some experience with home construction, and I kept working steadily at…
As we celebrate ASEA’s 15th anniversary, I find myself reflecting on the extraordinary journey we’ve taken together. Watching ASEA grow over the past decade and a half has been nothing short of inspiring—not just in terms of expanding our products,…
The Exodus Road and ASEA Advancing Life Foundation donors helped dismantle trafficking networks in Thailand while creating hope for survivors. Read about the details as well as firsthand experiences of Analia and Chuck Funke who visited the Freedom Home in…
In the world of business, especially in direct sales, success is rarely about being the strongest or the most experienced. It’s about being the most tenacious—the one who stays focused, consistent, and energized through every challenge. This principle, echoed in…
This May, the ASEA Advancing Life Foundation helped launch the first-ever Boys Empowerment Bootcamp in Zambia—an initiative that’s reshaping the future for young men through mentorship, leadership training, and educational support. With your help, boys are stepping into their potential…
We are at a very interesting time in our business. ASEA is committed to the direct selling channel and to bringing our life-changing products to the world. We are doing exciting things, such as introducing new products into the marketplace…
On World Water Day, we are reminded that access to clean water is not just a necessity—it’s a human right. Yet, for many communities around the world, safe drinking water remains out of reach. High atop Cambodia’s sacred Kulen Mountain,…
The community of Chiana Saboro is witnessing a life-changing transformation. The Ayagitam Primary School Project is not just about constructing a building—it’s about creating a future where every child can thrive. From classrooms that inspire curiosity to clean water powered…
At ASEA, innovation isn’t just a goal—it’s our legacy and our future. From the beginning, we have been committed to pioneering breakthroughs in redox science, creating life-changing products that redefine health and wellness at the cellular level. This relentless pursuit…