Alex Rivera

Alex Rivera

Executive Message: Ben Tyler—Finish What You Start

Years ago, my wife and I decided to remodel our basement. We hired a contractor for some things, but most of the work was done by me. I have some experience with home construction, and I kept working steadily at…

Executive Message: KimMarie Larsen—15 Years of Purpose and Connection

As we celebrate ASEA’s 15th anniversary, I find myself reflecting on the extraordinary journey we’ve taken together. Watching ASEA grow over the past decade and a half has been nothing short of inspiring—not just in terms of expanding our products,…

Beyond Rescue: Highlights from The Exodus Road and ASEA Advancing Life Foundation

The Exodus Road and ASEA Advancing Life Foundation donors helped dismantle trafficking networks in Thailand while creating hope for survivors. Read about the details as well as firsthand experiences of Analia and Chuck Funke who visited the Freedom Home in…

Executive Message: Edouard Gug—Victory Belongs to the Most Tenacious

In the world of business, especially in direct sales, success is rarely about being the strongest or the most experienced. It’s about being the most tenacious—the one who stays focused, consistent, and energized through every challenge. This principle, echoed in…